WINNING INSIGHTS - EURO2020

Since it’s 2019 launch, The Athletic is unrivalled in football journalism for its deep insight and analysis.

EURO 2020 was the opportunity to cement that reputation.
The challenge was getting noticed amongst mammoth competitor spending in order to prove the true value of The Athletic’s content.

Answer? Use every means necessary to get those winning insights directly into the hands of teams, coaches, and players.
Planes, trucks, murals, DOOH, street teams, and… pigeons (yes, pigeons).

Job done.