LIFE WELL LIVED

McCarhty Stone, is the largest provider of retirement living in the UK. 
Category leaders in a category no-one understands. 


Looking older than their audience, and guilty of adding
to a big problem in society - “Casual ageism” 

The brand needed a radical transformation. Everything needed to change.
We championed their voice, how they act, we make them see themselves
in a way they never been shown.