VIRGINS

One of the main missions of the French Ministry of Health, via their branded website onsexprime.com, is to help the young generation to start their sexual life in a positive way.

The number of topics that we had to deal with was huge: the fear of the "first time", how to put on a condom, when to do it, how to face homosexuality or homophobia, the prevention of aids or STDs, and so on… Instead of splitting all the topics and the budget to create individual ads for each of them, we decided to gather them all in a branded content experience.