Apple
NO SMALL GAMES
Global campaign for the 2018 World Cup (24 countries).
During the 2018 World Cup, while the spotlights and focus of the big brands were on the national teams and the fancy stadiums in Russia, Apple wanted to celebrate grassroots football.
The intention was to inspire people to make their game look as big as they feel it. Whether it's on a parking lot or a proper pitch, for a kickabout or a district game, for the people involved, playing with their friends or watching their kids, there are no small games.
Digital
Three football stories, each telling a unique tale reinforcing the core message that passion for the game is unrelated to the scale at which it is played.
